Revolutionizing The Way You Wash Your Face : Capre Cleary, Australian CEO and founder of ASGFR, is changing the skincare game for all skincare lovers. After enduring her own skincare struggles and listening to others go through similar hardships, Capre knew she wanted to create a safe space for all things skin and beauty.
This is when A Skin Guide for Rookies Facebook community was created. Capre started the community with the intention of bringing skin lovers together to openly share experiences, advice, and routines for achieving beautiful looking skin. Although clear skin isn’t achievable overnight, creating a space where people could come together and see how many others face diverse realities related to skin, provided hundreds with immense support and positivity. Now, ASGFR is making its way to the United States, with their life-changing products: “The Guide Me Wash Cloth” and “The Guide Me Exfoliant”. With glowing feedback, excitement and as a community of love and support, we welcome them to change our lives for the better.
After truly listening to the skin related issues each individual in the ASGFR Facebook community faces daily, Capre knew she wanted to develop a product that would improve skin rather than continue to tarnish it. Knowing first hand how products that intend to help the skin can actually worsen it, Capre strived to invent a non-invasive and fully beneficial product for quality results. Based on the struggles she faced in her own skincare journey, Capre was open and honest when sharing her mental process to design a product that would get to the bottom of skin impurities.
“Whilst I was in the process of creating my Facebook community, I always knew I wanted to bring out a product that suited each and every one of them. When I was on my skin journey, I struggled to find a product that didn’t aggravate the skin and that drove me to create a non-invasive product with multiple benefits. That is when ‘The Guide Me Wash Cloth’ came to life followed by our most recent product ‘The Guide Me Exfoliant’.”The Guide Me Wash Cloth by ASGFR
“The Guide Me Wash Cloth” simplifies skincare routines and cleanses the face like nothing before. The cloth is made up of ultra-fine microfiber technology that when activated with water, allows the water to soak into your pores to remove any makeup, sunscreen, or impurities. The square shape of the cloth is designed with fiber technology around the exterior of the product while sponge density fills the interior. Because our skin is extremely fragile, the fibers on the exterior of the cloth are super soft and ultra gentle for all skin types. The design itself is flawless and to create an even bigger draw, each cloth comes in a biodegradable, 100% cotton drawstring bag for storage and cleanliness. The three neutral shades the product comes in– mocha, charcoal, and snow– and the two sizes– small and medium– creates the final aesthetically pleasing touch.
Not only did Capre carefully craft a product that would transform our skin, but she also made sure to embrace a sustainably conscious mindset when designing the product to be eco-friendly and reusable. “The Guide Me Wash Cloth” can easily be implemented into any skincare routine and would not only benefit our skin, but also the environment. Over 240 makeup wipes during a period of 4 months could avoid being trapped in landfills if one “Guide Me Wash Cloth” was introduced into your daily routine. Save your skin and your planet by trying out this product!
ASGFR’s most recent product release, “The Guide Me Exfoliant”, is the most exfoliating sister cloth. This cloth comes in the color rouge and is a medium size, while the fiber technology on the exfoliant is made up of shorter hair for a coarser texture. When activated with water, dead skin cells can be buffed away in circular motions by the coarse material while not damaging the fresh skin underneath. Whether you want a gentle cleansing cloth like “The Guide Me Wash Cloth” or a more exfoliating solution for dry skin like “The Guide Me Exfoliant”, ASGFR has you covered. Regardless of if you’re a skin rookie or a skin expert, the research and design behind these two products will benefit all.
Capre Cleary understands how to realistically approach the creation of a skincare brand that could provide skin solutions for all. The ASGFR Facebook community gives her all the information she needs from real people to formulate products that are just what the skincare world is missing. With sustainability and eco-friendly practices to save the planet just as much as she wants to save our skin, Capre is dedicated to reinventing skincare for both men and women. A Skin Guide for Rookies is the brand to watch as they continue to use the experiences of real people on real skin journeys to base their revolutionary products on.
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