What Creative Strategy Will Give My Company a Boost? Branding is one of the most important things for every business. A strong brand should sell to potential clients, keep existing followers and encourage loyalty through its recognition. For your customer to have a greater user experience, your branch should have a creative concept. The building of a creative concept with a strategic approach goes a long way to boost your company’s visibility, sales, and profit.
In this article, we take a look at some tried and tested strategies that guarantee your business stands out from its competition.
The first and best step to building a creative strategy is defining your core goals or checking your values. This is a great first step because it enables you and your team to start the process with the end goal in mind, just as it’s done in marketing. Checking your values should come before any message or logo is designed or written.
When setting your goals, ensure that they are SMART, which stands for specific, measurable, actionable, relevant, and time-bound. SMART goals are great because they come with specific metrics by which you can chart your growth. A typical example of such a goal is, increasing your social media engagement by 10 percent after the first six months of the year. Established strategists advise that when setting these SMART goals, you ensure that they are derived directly from your company’s marketing plan to keep your brand and creative strategy aligned at all times.
Another strategy you can use to give your business a head start from the competition is great images and infographics. These can be photos of yourself, your team, and your products. Also, be sure to include infographics on your social media platforms, as opposed to long text. Studies have shown that humans recall images quicker than text; thus, use this to your advantage.
Summarize all information on your brand and its services into enticing infographics that can be shared across platforms. Keep them simple yet catchy, with relevant information clients can use when they require your services. Infographics are a great way to get branded content out into the world as they encourage the organic sharing of your work, which increases your visibility at no added cost.
One of the quickest ways to get the word out there about your brand is via influencers. While this is a great route, you must choose the right influencer to succeed. As much as possible, focus on micro-influencers with hundreds of thousands or tens of thousands of followers instead of those with a million followers.
An influencer in your niche has a higher chance of needing and using your product. Don’t hold back once you find someone who matches your niche, has a decent following and is ready to talk about the brand. Influencers are great because they don’t require a lot of monetary investment, but they have a high return when done right.
This is a great marketing tool that gets you both followers and customers. Depending on your services, competitions are a great way to get people interested in what you offer. These competitions can be attached to giveaways, where people stand a chance to receive exciting services from you. Build anticipation on all your platforms, and make the competition as easy as possible to allow several followers to engage. The higher they engage, the more visibility you receive and the more likely you are to gain customers.
Everyone business owners love a great creative strategy. As a business owner, finding time for creative briefs and strategy can be tough, especially with everything else constantly on the move. Be sure to employ a great marketing team to help you—everyone from creative art directors to copywriters and skilled marketing specialists. Making use of a strong creative team will ensure that your branding strategy moves in the right direction for the benefit of your company.
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